CSC: Let It In
A successful brand-level campaign that tells an outside-in story.
To date, this is the most successful campaign CSC has ever run, in terms of earned pipeline revenue: ~$900,000,000.
The campaign cost CSC ~$900,000 to run, making this an ROI of around 1,000 to 1.
The campaign produced more than 100 emails.
A Let It In Magazine Advertisement placement
Client: Johns Manville
Agency: Faction Media
Design Lead / Art Direction: Thomas Hutton
Content: Dave Flomberg
Year: 2015